If you think participating in social networking is a waste of time or “goofing off,” as a business owner, think again. It definitely can be a time waster if you don’t plan well. But, as the statistics in this video demonstrate, social media is an essential part of any contemporary marketing plan.
Today’s consumers don’t just want to be sold on a product or an idea. They want to do business with people and companies they know and trust. They want to buy products from people who care about them as consumers. Although the medium has changed, relationships are just as important today as they ever were.
As the world market changes and grows, we may not be able make our purchases from local, neighborhood stores as often as we once did. But with social media networking on sites like Facebook, Twitter and Google+, we can develop relationships with the people who sell us our consumer goods, even if they are large corporations or companies headquartered halfway across the world.
Social networking is all about relationships and gives you as an entrepreneur the unique opportunity and ability to connect with your consumers.
This video breaks down the statistics on social media use. It is not a passing fad. It is here to stay for a long time to come, in some form or another.